This project consists of a series of three books that determine the new and improved direction for the brand Borders. This includes a variety of brand guidelines such as logo design, logo use, personas or target audiences, and brand extensions beyond the expectations of your traditional book store. This is just a student project and the brand Borders has no affiliation with this project.

Featured here is a photo of Book 1 of 3 called the Visual Strategy Guide. In the following pages, you will see highlights from the entire book series.